SOCIAL MEDIA CONTENT DESIGN
2023-2026
Production of immersive digital content, tailored for Orto Parisi’s social platforms, weaving together photography, motion, and short film. The resulting artwork established the brand’s visual footprint across digital feeds, press kits, and physical retail environments.
Visual expression of the brand's core strategy into concept-driven imagery that honors Orto Parisi’s raw, unconventional aesthetic. Complete direction of the production lifecycle, from initial ideation and visual mapping to prop sourcing, shooting, and post-production.
MOTION
MOTION
CAMPAIGN
CAMPAIGN
MINERALS
2025
Ideation and rollout of the entire campaign, from initial spark to final output, within a short timeframe. Using the visual language of different minerals, each Orto Parisi fragrance was paired with a carefully curated fossil, mirroring the scent’s core concept through colour, texture, and form.
The campaign explored the tactile, raw qualities inherent to the brand’s identity, translated into a series of evocative still-life compositions. The campaign resonated strongly online, generating high engagement across digital platforms.
