CONCEPT DESIGN

ART DIRECTION

PRODUCT

2020-2022

Concept design, art direction, and product development for socks, apparel, and knitwear collections. Leadership of the conceptual arc for each collection, turning abstract ideas into wearable garments through textile design, printing techniques, and deep material research.

Curation of the visual universe surrounding each drop, crafting campaign concepts and imagery that stay true to the brand’s playful identity, bridging physical product and image-making, and tying garment design to the visual narratives unfolding across print and screen.

OBJECTS OF SUMMER

2022

Design of the SS22 collection, anchored around three iconic staples of the Greek summer: the monoblock chair, a patterned olive oil/feta tin, and a styrofoam water jug. Those items reimagined as interactive colouring pages, inspired by IKEA manuals.

Art direction for the editorial shoot, shaping the visual narrative and overall imagery to reflect the playful yet urban nature of the collection, under the lens of photographer Maria Koutroumpi. Oversight from initial concept sketches to final production, ensuring a cohesive creative vision across all visuals. The launch was met with strong commercial success.

A CONSCIOUS PRODUCT PLACEMENT

2021

Design of the FW21/22 collection centered around three conceptual everyday products, with a strong narrative purpose. Collaborated with the photographer Maria Koutroumpi and a creative team of stylists and make-up artists for the art direction and production of a launch editorial shoot, resulting in notable commercial success.

The Anti Toxic Masculinity sweatshirt became the standout piece of the collection, taking on a powerful second life within the Greek marriage equality campaign, tying my work together with a cause very close to my heart.